Money isn't the only thing that has to be green in the world of finance. Green finance is focused on supporting local, community-level projects, particularly with an emphasis on sustainable, ecologically-friendly agriculture. Green finance is also typically concerned with providing educational opportunities, funding for artistic endeavors, and projects that support local ecology. As opposed to more conventional companies in the world of finance, green finance is preoccupied with the idea of social profit -- while monetary profit remains important, the real goal of green finance is to support beneficial projects that provide value to the local community and ecology. Oftentimes, when conventional lenders shy away, green financial institutions can fill the void to help realize a positive project that otherwise would not exist.