Writing for an Audience Who is your audience?
Empirical studies that describe what is happening based on direct observation, focus group discussions, and in-depth interviews are defined as qualitative studies. These include case reports and research studies with a limited population that is not aiming to establish statistical associations between variables. Qualitative empirical studies can provide rich, deep contextual data to help us understand a phenomenon, but cannot be generalized to establish prevalence or incidence of a phenomenon; nor can they be generalized to highlight statistical associations between variables.
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